Branding & design

A visual identity is more than a logo: 5 elements you need

A visual identity is more than a logo: 5 elements you need

A logo is a start, but a strong brand needs consistent elements that show up everywhere.

When people see your post, card or sign, they should recognise you before reading your name. That’s what a visual identity does.

1. Logo versions

A main version, one for dark backgrounds and a small one for icons.

2. Colours

One or two main colours plus supporting ones, with fixed codes used in every design.

3. Typefaces

One for headings and one for text, in Arabic and English.

4. Visual elements

Shapes, icons and a photo style that set the brand apart.

5. Usage guide

A simple file explaining how to use all of this, so anyone who designs for you stays consistent.

At VEXORA we build the complete identity, from the idea to the guide, so every detail works in the same direction.

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